Graphic Design & Communications Assistant JFS Library, BYU–Hawaii | Aug 2024 – Dec 2025

• Led design and production of signage, posters, and digital graphics supporting campus-wide events, services, and information campaigns across library spaces and digital platforms.

• Planned, designed, and distributed a monthly internal newsletter for faculty and staff, being involved in the full production cycle from content development to final layout.

• Ensured consistent visual branding and messaging across print and digital library communications, reinforcing the library's identity and strategic goals.

Founder & Owner Perla Glasses | Jan 2024 – Present

• Founded and operate an independent fashion eyewear brand, overseeing all aspects of product design, brand identity, digital marketing, and customer experience.

• Built and manage a Shopify-based e-commerce store, applying web content management and SEO best practices to drive traffic and conversions.

• Develop and execute multi-platform social media campaigns (Instagram and others) to build brand awareness, grow audience engagement, and drive sales.

• Expanded market presence through retail partnerships (Collective Underground, Provo, UT) and in-person events (farmers markets), demonstrating ability to adapt messaging across diverse audiences and channels.

Digital Marketing Manager bdigital, BYU–Hawaii | Aug 2023 – Dec 2023

• Directed the creation of promotional materials for a regional client (Chick-fil-A Kapolei), ensuring brand-consistent messaging across multiple marketing channels.

• Supervised and mentored five student teams, providing guidance on design principles, campaign consistency, and professional output quality.

• Contributed to the development of an integrated marketing plan, improving campaign cohesion and strategic alignment across team deliverables.

• Produced professional marketing content across multiple platforms, maintaining consistent visual identity and messaging standards.

Digital Marketing Intern bdigital, BYU–Hawaii | Apr 2023 – Jun 2023

• Designed and produced branded print materials for Women's Services & Resources to promote campus events and services to targeted student audiences.

• Maintained consistent messaging and visual identity across all deliverables, supporting institutional communication standards.

• Managed multiple concurrent marketing projects, meeting deadlines and tracking task completion to ensure timely delivery.

Administrative Lead Faculty of Business & Government, BYU–Hawaii | Oct 2022 – Dec 2023

• Coordinated logistics for three multi-day entrepreneurship competitions serving 150+ participants, demonstrating project management and cross-departmental collaboration.

• Assisted with four departmental banquets and three graduation ceremonies, managing planning timelines, stakeholder communication, and event execution.

• Supported 15 faculty members through professional correspondence, scheduling, and administrative operations.

• Organized and maintained departmental financial records and documentation, developing attention to accuracy and institutional reporting standards.